Video surveillance is essential to securing buildings which are open to the public but can also be a real marketing tool by enabling analyses of flows of people and vehicle traffic.

Space optimization

When studied over long periods of time, traffic flows can be used to define “hot” zones, heavy traffic zones and “cold” zones. At a point of sale, this can be crucial to optimizing the use of space, rearranging displays and installing new signage to attract customers to more deserted areas.

Traffic management

At museums, car parks and public services, visitor numbers also have immediate applications for marketing analyses. For example, you can count the number of customers in a particular section, estimate the time taken to make a purchase and then manage your cashiers’ schedules accordingly.